Online shopping has raised the eCommerce bar considerably. It is projected to contribute to nearly 25% of all retail sales by 2025. Roughly half of the world’s population is set to change their shopping routine and buy goods and services online, then in-store. And with the global pandemic contributing heavily to this factor, retailers and brands are making an intelligent shift towards salesforce commerce cloud to run their online stores.
The recent hike in the sales market has forced various small and enterprise-level businesses to take a step back and reassess their sales, marketing, and customer engagement strategies once again. The businesses of the new era want precision, simplicity, and most of all, cost reduction along with automation of most of their processes. What’s a better way to achieve all this and more with Salesforce Commerce Cloud? And VentureDive being a Salesforce Certified Partner has further reduced the gap in accessibility for small businesses as well as enterprises.
Introduced as Demandware, Salesforce acquired the service in 2016 and rebranded it under the label of Salesforce Commerce Cloud, an agile eCommerce platform built within the Salesforce CRM. The highly scalable cloud-based service has been a game-changer for retailers out there who were in search of an intelligent tool that would help unify business processes throughout the organization on multiple platforms and devices.
Salesforce Commerce Cloud happens to be one such tool that created a strong relationship between the client and their customers, while also establishing a strong collaborative link within the company and its various departments. The Commerce Cloud is linked to customer success platforms within the Salesforce CRM like Sales Cloud, Marketing Cloud, Service Cloud, Salesforce Einstein AI, and more.
All in all, Salesforce Commerce Cloud provides an exquisite and seamless service to customers, online and in-store while establishing a strong presence within the global market and expanding geographical boundaries. What are the things that make this experience so smooth and appealing? What is Salesforce Commerce Cloud and what are the features and principles it follows that make it one of the top CRMs and Customer 360 platforms across the world, let’s take a look at it.
Principles and features of Salesforce Commerce Cloud
Unified customer journey
Whether your customer is visiting the store or ordering things online, or even through their social media, Salesforce combines all the data on the back-end in real-time. This creates an accurate user profile of the customer on the commerce cloud, allowing customer representatives to have full knowledge of the customer’s activity, all unified together for providing a better user experience and customer support.
Frequent and seamless upgrades
Salesforce commerce cloud being a SaaS (software as a service) platform makes it an extremely scalable service. It rolls out frequent and relevant updates and upgrades that are available from the main administrator panel. These updates do not disrupt the daily activities on the SFCC portal and allow companies to function as per schedule.
Order management and tracking
The intelligent feature of Order management in the SFCC platform allows businesses to optimize orders coming in from all over the world. It ensures they are processed immediately and the user is able to make online purchases, cancellations, or returns effectively.
Commerce Cloud Digital
The Commerce Cloud Digital is your one-stop solution to creating an impressive website using the ready-made frameworks and tools available on the cloud digital platform. It enables you to expand your online presence and leverage it to all the available social channels to increase your target audience. It enhances the user’s mobile app experience by introducing various payment modules, guaranteeing purchases, and improving the overall buying experience with prominent brand recognition.
Storefront Reference Architecture
Salesforce B2C commerce platform enables businesses to create a solid online presence via their easy-to-make website plugins and ready-made advanced frameworks. Clients are able to customize their websites with pre-designed frameworks and the latest technologies. This valuable integration helps create and maintain websites while generating revenue and simultaneously organizing data on the cloud.
Mobile Commerce
Adapting to the new era’s need to shop online, SFCC has “mastered the art of mobile shopping” with their extensive research on user behavior and data based on website visits, which depict that 60% of mobile users populate websites. The on-the-go approach is what Salesforce Commerce Cloud is enabling the brands to go for and grow their customer base by a record number.
Commerce cloud endless aisle
An extensive feature introduced by Salesforce B2C commerce, the endless aisle covers a plethora of aspects that create not only a unified customer experience but also work on optimizing the conversion funnel. It provides complete control over the marketing aspects, as well as helps businesses collect the right data and insights to boost growth, using the right APIs measured by the Einstein AI technology.
Benefits of using Salesforce commerce cloud
- Scalable APIs
- Extensive data analysis
- Smooth and positive customer experience
- Better engagement and organic growth
- Strong customer support
- Enhanced marketing tools
- Predictive intelligence
- Improved shopping experience
- Completely customizable
- Smart-phone compatibility
- Diverse payment methods
- Intelligent unified buying experience
- Available on all channels and platforms
What sorts of companies are using Salesforce commerce cloud?
Salesforce is a known favorite in the retail market. With leading store chains using the Salesforce Commerce Cloud services to excel in their life of work. Simplify their daily workings while adapting to a collaborative approach amongst the teams using the sales cloud, marketing cloud, service cloud, and most importantly, the Einstein AI analytics.
Since Salesforce is an overall expensive service, and worth every penny, onboarding them as a partner is a decision for C-level executives. But Salesforce has a flexible payment approach that allows growing businesses to become their potential customers. These approaches tend to link to the growth of the company itself, without holding a lump sum amount
Top brands using Salesforce commerce cloud
- Aldo
- American Express
- ELF
- American Red Cross
- Barclays
- Caesars
- Canon
- Coca Cola Germany
- Dunkin Brands
- Herman Miller
- KLM Royal Dutch Airlines
- Loreal USA
- NBC
- Puma
- PWC
- Panasonic
- Philips
FAQs for Salesforce Commerce Cloud
Commerce Cloud is a service within the Salesforce CRM that works around improving customer experience while unifying other cloud-based platforms for business and data integration.
Salesforce commerce cloud is strictly based on the customer and improving their experiences by unifying platforms and integrating data seamlessly across these mediums. Meanwhile, the Sales cloud revolves around tracking and measuring, tracking and reporting the sales processes across the site.
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