Salesforce 101: A peek into services, benefits, and more

Choice of the Fortune 500s, and one of the leading game-changers in the CRM industry, Salesforce creates cloud-based software for businesses across the globe. It triggers growth in prospects, finds better deals, and overall creates an impressive catalog to boost customer and employee experience and overall strengthen the engagements within the sales, service, commerce, marketing, and the IT department. 

What is Salesforce?

Salesforce CRM allows businesses to utilize their customer data to the core and bring out meaningful insights, allowing them to excel and create a lasting product and management system with little to no disruption and maximum ROI.

The Salesforce software is a multi-billion dollar industry that has simplified cloud computing for us. The role is simple yet impactful, and this blog is dedicated to all those questions that are directed towards us, asking us about what is Salesforce? What is it used for? How to use the platform? and why is Salesforce so popular? If you are skeptical about the last question, trust us, it is.

How did it all start?

It all started back in the days when companies used to store data on-premises and their CRM setup was based on it. It would take months to set the entire thing up while encountering various loopholes. Not to mention the cost went up each quarter making this solution less feasible and even more expensive than anticipated. For a problem like this, a modern and efficient solution was required, and that’s where the expertise of Salesforce entered the market.

Salesforce Services

Salesforce provides its services in the following 3 categories, which are as follows:

Software as a Service (SAAS): Readily available software with immediate deployment and functionality. 

Platforms as a Service (PAAS): With a provided platform and framework, you can create your own application and website. 

Infrastructure as a Service (IAAS): It plays a crucial role when it comes to development using Salesforce, but it isn’t a widely used service protocol. 

Salesforce Cloud Services

The Salesforce business model revolves around its Customer Relationship Management (CRM). It consists of a bunch of cloud services that help run the feature-ridden product smoothly and efficiently, covering all aspects of a company, and working like a well-oiled machine. The cloud services consist of the following elements: 

Commerce Cloud: The Salesforce commerce cloud is your go-to service that works around improving your customer experience, regardless of their location (in-store or online). It provides thorough data integration within your system and then helps you create a better user experience for your customer at all times. It further helps you benefit by compiling all the data collectively in the platform, giving you easy access.

Marketing Cloud: If your main goal within the company is to establish a smooth and strong marketing platform, then Salesforce Marketing Cloud is one of the strongest tools ever made for digital marketing. It covers all aspects involved in digital marketing, like content management, email marketing, social media marketing, content creation, customizing the web channels, managing the customer journey as well as data analytics of all these activities.

Sales Cloud: The major CRM platform, Salesforce Sales Cloud is the core tool used to keep a thorough insight and track of all the sales, marketing, and customer-related activities and leads generated within your system. For B2B and B2C businesses, Sales Cloud is a vital tool to keep track of all the necessary leads and information.

Service Cloud: The Salesforce Service Cloud is the ultimate support system that your company needs in order to maintain an organized support team and customer service. The support team at the back end is able to provide immediate assistance to customers while tracking their cases in real-time. It also actively provides social media plug-ins for analytics and conversations with the customer, so they can get answers to their problems immediately and are able to solve issues themselves, with the right instructions.

Analytics Cloud: The go-to data compiler of the lot, Salesforce Analytics Cloud gathers and helps compile data in various pictorial diagrams, while seamlessly integrating with other applications for data representation.

IoT Cloud: Data generated from IoT (Internet of Things) is processed and stored on the Salesforce IoT Cloud. It is built to absorb, handle and classify data coming from various sensory, web, and mobile devices, along with customers and partners. The collected data is then used to conduct activities in real-time.

App Cloud: The Salesforce App Cloud is your one-stop solution to develop custom applications that you can integrate into your SF platform. The App Cloud is equipped with various tools that can help businesses develop and deploy custom-made apps. These tools consist of the following:

• AppExchange
• Force.com
• Heroku
• Salesforce Thunder
• Salesforce Sandbox
• Salesforce Lightning

Health Cloud: An integral tool when it comes to maintaining all the patient records and establishing a healthy doctor-patient relationship, the Salesforce Health Cloud CRM is an essential tool. It compiles and stores all the patient data in one place from multiple sources and helps create a patient profile used for a one-on-one relationship.

Benefits of Salesforce

• Time and cost-effectiveness when it comes to creating a framework from scratch. It has readily available tools with all the significant layouts so that you won’t have to spend years creating a customized app. 
• A one-stop platform to understand and study customer data to improve your business and customer experience altogether. 
• A totally customizable platform that clients can change according to their business needs.
• Salesforce is a cloud-ready software that makes it easily accessible from anywhere via a secure channel. 
• Salesforce guarantees a better user experience with its highly effective administrative management system. 
• With a secure and organized data management system, your business is bound to generate more revenue, thanks to Salesforce.
• Salesforce’s collaborative workflows have enabled teams to connect and improve communication while working with clients and various projects. 

Final Thoughts

Despite the uncertainty in the tech industry, Salesforce has effectively proved to be above all of it. Its ever-evolving infrastructure has helped numerous businesses establish a strong foundation. VentureDive being a certified Salesforce partner has helped various businesses achieve their goals by helping them set up various Salesforce components with the help of our skilled staff.

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