Salesforce has been leading the SaaS market by a huge number, catering to all business needs. Even when the pandemic was at its peak, the Salesforce custom app department was flourishing. In 2021, Salesforce generated a total of $21.25 billion in revenue creating a record in the CRM market by holding a total of 18.4% share in the global CRM market, further strengthening their stance within the software and programming industry.
While Salesforce offers various technological solutions, companies tend to lean more towards the ready-made options available on AppExchange, the world’s leading enterprise marketplace. Salesforce created AppExchange back in 2006 to address the need for quick, reliable, and ready-made software solutions. However, that did not lessen the need for Salesforce custom software solutions.
Despite the readily available option, various companies still relied on custom apps from Salesforce, and there are numerous reasons why one must consider a Salesforce platform for a custom-built app, which are as follows:
Reasons why Salesforce custom apps are worth considering
1. Flexible customization of apps
Salesforce custom applications come in with a reliable and safe way to tailor your app requirements according to your business needs. It is flexible enough to cater to changes way ahead in the application lifecycle, whenever the need arises. This guarantees the scalability of your existing product in a reliable fashion, promising growth, and a return on investment. Unlike the traditional applications on AppExchange, which do not guarantee any sorts of modifications in their existing applications by various vendors.
2. Catering to a specific budget
Custom app development always tends to be more cost-effective in the longer run, with no monthly subscription fee that is otherwise required for platforms like AppExchange. Salesforce custom app is your go-to service if you have numerous salesforce customers but a limited budget to play around with. Salesforce custom development will allow you to have free reign to build custom apps of your choice under the “one-time payment” banner and enjoy the benefits of a well-curated application.
3. Covering all business and industry-specific processes
The Salesforce platform helps businesses create industry-specific features within their custom apps. It features their business needs and the requirements that address the core values and USP of the said business. This personalized solution is unlike anything the premade setup offers. It gives your app an edge in its field of expertise and offers a better solution for your customers.
4. Easy integration of salesforce with other niche products
Another critical feature to consider in the Salesforce custom app is its easy integration with other third-party applications to satisfy your company’s requirements. Even the most specific integration will be feasible, like connecting your Salesforce app to online designing platforms. AppExchange also performs ready-made integration applications, but they are restricted to widely known applications only.
5. Best-in-class security
When integrating with third-party applications of a specific niche, security is something that is always under consideration. Sensitive user data and key integrations within the custom app are bound to be protected always. Luckily, Salesforce is known to keep a good check and balance in that regard by default. Whether it be a custom-built app or an app from AppExchange, Salesforce does not compromise on security. For that, Salesforce Lightning is the key player, guaranteeing high levels of encryptions within the application.
6. Other miscellaneous features
Apart from the distinct features mentioned above, other miscellaneous features that contribute to the Salesforce custom app consideration are the ability to store data in the cloud, improve user experience by a great number, and collect and divide data in a clean and orderly manner. Timely and competitive updates will keep the system up and running with room for growth as the CRM markets evolve.
FAQs for reasons Salesforce custom app is worth considering
Salesforce offers various services that include CRM, sales, marketing automation, community management, call center, and more. It allows users to build custom apps with names, descriptions, custom logos, a functional landing page, and other tailor-made features as well.
When building an application on Salesforce, one should always do their research and find the right solution within the existing setups available on AppExchange. Meanwhile, the visibility, security, and data integration of the application should be in consideration as well.
Salesforce is the world’s leading customer relationship management (CRM) platform that helps companies and brands with their services, IT features, sales and marketing. Their main aim is to create an exceptional user experience for customers.
Yes, Salesforce has options to create custom-built software for companies that require it. They also have existing applications for sales and services, but you can group items together to create a new custom application.
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